The LinkedIn confidence gap

Many people want to build their presence online but get stuck in doubt, fear of judgement, or imposter syndrome. This survey explores the emotional side of LinkedIn — the blockers that keep people stuck, and what might help them move forward.

LinkedIn is full of advice on what to post, but very little talks about how it feels to post.

This project explores what’s really getting in the way, from overthinking every word to worrying what colleagues might think, and how people can move past it.

Whether you're just starting out or trying to get back into the habit, your input helps shine a light on the real challenges behind the scenes.

What to expect

The survey takes less than 10 minutes.

The data collected will be shared anonymously. No responses will be linked to individuals.

What you’ll get:

  • Early access to the full report with data-driven insights and expert advice

  • A clear understanding of common emotional and mindset barriers on LinkedIn

  • A chance to win one of five LinkedIn Profile Optimisation training videos

  • Reassurance that you're not the only one who finds LinkedIn a bit awkward sometimes

Who is this for?

This isn’t a survey just for marketers or creators.

It’s for anyone who wants to show up more confidently on LinkedIn — whether you're in a corporate job, run your own thing, or work in the charity space.