LinkedIn Personal Brand
You have great insights to share. Let’s create a plan to highlight your authenticity.
I can help you unlock your expertise to build relationships and promote your work.
‘Personal brand’ and ‘thought leadership’ shouldn’t be scary. 🤯
Everyone is an expert. Yet, not everyone is comfortable with sharing their expertise online.
I’m here to help you make the most out of LinkedIn in a way that works best for you and your business - from relationship building to attracting new opportunities, it all starts from showing up.
Time to beat imposter syndrome and use your voice.
Why LinkedIn?
With over 1 billion users worldwide, LinkedIn is the top platform for professional networking and thought leadership.
It’s also quickly turning into the most engaging social media platform for professional content and organic reach.
👉🏼 Over 65 million LinkedIn users are key business decision-makers, making it a prime channel for lead generation.
A growing number of professionals confirm they are planning to spend more time on LinkedIn in 2024 to build their personal brand, share insights, and attract new partnerships
How about you?
Why now?
Organic social media content becomes more challenging.
It’s not enough anymore to post content on a company page.
This is where your personal brand can amplify your business.
People trust people.
Whether you’re a CEO of a company or a solo business owner, this is the best time to master LinkedIn to unlock new opportunities.
👉🏼 82% of decision-makers say thought leadership helps them form positive perceptions of organisations.
But for time-crunched executives and freelancers, developing consistent LinkedIn content can be a challenge. Where do you even start?
That's where this LinkedIn offer comes in, providing the expertise and bandwidth needed to establish your authority and achieve your goals.
How I can help
There are 3 ways we can work together
Power hour for profile optimisation: I’ll review your current presence, learn more about how you want to use it, and we’ll work together during the call to optimise your profile and come up with your first content ideas. // £100
Coaching (done with you): I will help you with the profile optimisation and the strategy. With 2 calls per month, we’ll work together on the content plan, review what works, and explore new opportunities. // from £400/month
Strategy and ghostwriting (done for you): I will handle all the areas of your thought leadership - from strategy and profile optimisation to the actual ghostwriting and engagement/growth opportunities. All I need is your valuable insights 🧠 // from £800/month
More details about the services:
LinkedIn Profile Audit: I’ll review your profile and make recommendations to optimise it to build it the way it showcases your skills.
Monthly Strategy Calls: We’ll connect once or twice a month to gather your insights and shape content plans.
Ghostwriting: I’ll handle the writing, formatting, images, and design of your monthly posts based on your expertise*
Posting & Optimisation: I’ll post your content at optimal times and continuously optimise it for maximum engagement.
LinkedIn Profile Update: I’ll implement profile improvements like new summaries, experience, media etc. to boost your authority.
Performance Reports: You’ll receive monthly reports detailing your LinkedIn activity and engagement metrics.
*It’s up to you to choose if you also need the ghostwriting service or if you prefer to own the actual content creation.
Who is this for?
✔️ Founders, service professionals, coaches, consultants or anyone who wants to be better at communicating their expertise online using their personal LinkedIn profile
✔️ Brands and companies that want to blend their company marketing strategy with employee advocacy to empower their team to feel more confident in sharing their work
Investment
The pricing depends on the level of involvement you want from me
Done with you / Coaching (From £400/month)
I will help you with the profile optimisation and the strategy. With 2 calls per month, we’ll work together on the content plan to review what works and explore new opportunities.
Done for you / Strategy and Ghostwriting (From £800/month)
I will handle all the areas of your thought leadership - from strategy and profile optimisation to the actual ghostwriting and engagement / growth opportunities. All I need is your valuable insights 🧠
Corporate training
I can create a tailored plan for your company’s thought leaders to align their personal brand with the company’s strategy. I can also help you create the content.
Examples of work
Here are some examples from previous collaborations with busy professionals who scaled their LinkedIn presence to build relationships, secure partnerships, and land business opportunities.
Client 1
They had an established career working with big global companies and they wanted to build their personal brand. I helped them with profile optimisation, content strategy, and ghostwriting that highlights their expertise and attracts new partnership opportunities.
Client 2
They wanted help with improving their brand messaging and positioning. We built together a content strategy and branding ideas that they implemented on their own and used for long-term success.
LinkedIn profile review and optimisation
Want to start with a LinkedIn audit?
Book a power hour for £100 and I’ll help you improve your LinkedIn profile:
review of your current presence
areas of improvement
learn how to show up how you want others to know you
tips to improve your personal brand
mini-training on LinkedIn marketing
“Tereza helped me understand the needs and desires of my ideal client at the high level. But she didn't stop there. She offered specific ideas, recommendations, and templates to help me execute and stay focused. In addition to offering the framework, Tereza was an amazing thought partner. We met weekly to review my content, try new ideas, and analyze the data. I truly felt Tereza cared about The Frugal Feminista as much as I did and there's nothing better than that.”
Kara Stevens