If LinkedIn has felt different lately, it’s not random.

Reach seems to be dropping. AI-led discovery is reshaping how expertise is surfaced. Posting is not a strategy anymore without clear positioning.

The platform is increasingly evaluating:

At the same time, LinkedIn is now one of the most cited domains inside AI systems. AI-led discovery is accelerating.

Visibility is now:

Be seen → Be cited → Be trusted → Be chosen

The more consistent and clear your positioning, the easier it is for both people and machines to understand what you’re known for.

This guide helps you strengthen that foundation.

Inside, you’ll find:

A practical explanation of LinkedIn’s recent algorithm shifts (often referred to as “360Brew”)
What changed in how reach and relevance are evaluated
Why topic alignment now matters more than volume
How AI systems interpret your profile and content patterns
The CLEAR framework I use when reviewing executive profiles
A structured profile checklist (headline, About, proof, featured, topic clarity)
A “do less of this” section for 2026
Prompts to shape your next 3 aligned posts

It’s designed to help you diagnose before you optimise.

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I’ve worked on LinkedIn visibility across:

This checklist reflects real profile reviews and real strategic shifts — not speculation.

It’s the structure I use in Power Hours and 1:1 work.